Beware Phone Calls From Bogus Computer Tech

 Staten Island’s only community-based commercial bank warns

 

 of  high-pressure scam artists

 

STATEN ISLAND, N.Y. – In a recent twist, scam artists are using the phone to try to break into your computer. They call, claiming to be computer techs associated with well-known companies like Microsoft.

They say that they’ve detected viruses or other malware on your computer to trick you into giving them remote access or paying for software you don’t need.

If you get a call from someone who claims to be a tech support person, hang up and call the company yourself on a phone number you know to be genuine. A caller who creates a sense of urgency or uses high-pressure tactics is probably a scam artist.

Keep these other tips in mind:

    • $1Don’t give control of your computer to a third party who calls you out of the blue.
    • $1Do not rely on caller ID alone to authenticate a caller. Criminals spoof caller ID numbers. They may appear to be calling from a legitimate company or a local number, when they’re not even in the same country as you.
    • $1Online search results might not be the best way to find technical support or get a company’s contact information. Scammers sometimes place online ads to convince you to call them. They pay to boost their ranking in search results so their websites and phone numbers appear above those of legitimate companies. If you want tech support, look for a company’s contact information on their software package or on your receipt.
    • $1Never provide your credit card or financial information to someone who calls and claims to be from tech support.
    • $1If a caller pressures you to buy a computer security product or says there is a subscription fee associated with the call, hang up. If you’re concerned about your computer, call your security software company directly and ask for help.
    • $1Never give your password on the phone. No legitimate organization calls you and asks for your password.

 

About Victory State Bank:

VSB Bancorp, Inc. (OTC: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com.

Media Inquiries:

Relevant Public Relations, LLC

Headquarters: 718 682 1509

http://www.RelevantPR.com

Mobile: 917 715 8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  

Consider Cost of Credit Before Spending Money For Your Business

Staten Island’s only community-based business bank urges caution when using credit cards

 

 

STATEN ISLAND, N.Y. – Business are very much about money: Growing it, spending it and managing it.

Victory State Bank urges entrepreneurs to carefully examine the ways in which you finance your enterprise.

The Federal Deposit Insurance Corp. (FDIC), for example, advises business owners to be careful with the use of credit cards for your company.

"Interest rates on credit cards are usually much higher than on business loans," said Ron Jauregui, an FDIC Community Affairs Specialist. "So if you do decide to finance your company using credit cards, make sure you know the APR — the Annual Percentage Rate — and other key terms of the card."

Also, he said, if you plan to use a credit card for business expenses, consider obtaining a card in your company's name. Doing so will help you keep track of those expenses.

And, for big-ticket business expenses (such as costly equipment) that you don't plan to pay in full by your credit card's due date, consider a bank loan at a lower interest rate instead of financing it at the credit card's higher interest rate.

 

 

About Victory State Bank

VSB Bancorp, Inc. (OTC: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited onlinehttp://www.victorystatebank.com.

Media Inquiries:

Relevant Public Relations, LLC

Headquarters: 718 682 1509

http://www.RelevantPR.com

Mobile: 917 715 8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

If You Don’t Know What Makes Your Business Special, Neither Will Potential Customers

 

Staten Island’s only community-based business bankhighlights the importance of having a business plan

 

STATEN ISLAND, N.Y. – Every commercial enterprise needs a plan. In simple terms, you need to know where your business is headed before moving forward.

Victory State Bank and most business experts would agree: One of the first steps to business planning is determining your target market and why they would want to buy from you.

For example, is the market you serve the best one for your product or service? Are the benefits of dealing with your business clear and are they aligned with customer needs? If you're unsure about the answers to any of these questions, take a step back and revisit the foundation of your business plan.

The following tips from the U.S. Small Business Administration can help you clarify what your business has to offer, identify the right target market for it and build a niche for yourself:

 

Be Clear About What You Have to Offer

Ask yourself: Beyond basic products or services, what are you really selling? Consider this example: Your town probably has several restaurants all selling one fundamental product—food. But each is targeted at a different need or clientele.

One might be a drive-thru fast food restaurant, perhaps another sells pizza in a rustic Italian kitchen, and maybe there’s a fine dining seafood restaurant that specializes in wood-grilled fare.

All these restaurants sell meals, but they sell them to targeted clientele looking for the unique qualities each has to offer. What they are really selling is a combination of product, value, ambience and brand experience.

When starting a business, be sure to understand what makes your business unique. What needs does your product or service fulfill? What benefits and differentiators will help your business stand out from the crowd?

 

Don’t Become a Jack of All Trades; Learn to Strategize

It’s important to clearly define what you’re selling. You do not want to become a jack-of-all trades and master of none because this can have a negative impact on business growth.

As a smaller business, it's often a better strategy to divide your products or services into manageable market niches. Small operations can then offer specialized goods and services that are attractive to a specific group of prospective buyers.

 

Identify Your Niche

Creating a niche for your business is essential to success. Often, business owners can identify a niche based on their own market knowledge, but it can also be helpful to conduct a market survey with potential customers to uncover untapped needs.

During your research process, identify the following: 

 

  • Which areas your competitors are already well-established
  • Which areas are being ignored by your competitors
  • Potential opportunities for your business

 

 

 

About Victory State Bank

VSB Bancorp, Inc. (OTC: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited onlinehttp://www.victorystatebank.com.

Media Inquiries:

Relevant Public Relations, LLC

Headquarters: 718 682 1509

http://www.RelevantPR.com

Mobile: 917 715 8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

 

Check the Reputation of Your Tax Preparer

 Staten Island’s only community-based commercial bank urges taxpayers to be vigilant

 

STATEN ISLAND, N.Y. – For Tax Identity Theft Awareness Week, Victory State Bank would like to provide you with the following information from the federal government:

Have you ever wondered how ID thieves get their victims’ personal and financial information?

One way you may not have thought of is dishonest tax preparers.

Each year, Treasury agents investigate allegations of criminal misconduct by tax preparers — a group that plays an important part in our nation’s tax system.

During the past several years, agents have investigated and worked with Department of Justice attorneys to prosecute tax preparers who sold their clients’ personal and financial information to criminals.

These tax preparers abused the trust their clients placed in them to protect their sensitive information from tax-related identity theft.

Tax identity theft is a serious and sizeable problem. It costs our nation an estimated $3.6 billion a year. The Treasury Department wants to hear from you if you think you may be a victim of tax identity involving: 

      • A tax preparer who discloses client information to help others commit identity theft
      • An IRS employee who either discloses tax information or participates in the criminal activity
      • Someone who impersonates the IRS (using logos/emblems/emails) as part of the identity theft scheme

 

Call the Treasury Department at 1-800-366-4484 or visit the agency at www.treasury.gov/tigta.

If you are looking for a tax preparation service this year, take the time to check reputation and qualifications.

Don’t trust anyone with your sensitive information until you have assurances that they will treat it with the safeguards it deserves.

 

 

About Victory State Bank:

VSB Bancorp, Inc. (OTC: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com.

Media Inquiries:

Relevant Public Relations, LLC

Headquarters: 718 682 1509

http://www.RelevantPR.com

Mobile: 917 715 8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

 

 

Read The Fine Print Before Downloading Your Kid’s App

 

Staten Island’s only community-based commercial bank shares consumer tip from FTC

 

STATEN ISLAND, N.Y. – Many kids’ apps offered through Apple’s App Store allow “in-app purchases,” where kids can spend real money — billed to their parent’s iTunes account — on virtual goods like pet food for virtual pets or game currency.

According to the FTC, in addition to not realizing kids could spend real money, many parents didn’t know that entering a password once would approve a charge and open up a 15-minute window in which kids could make unlimited purchases.

So what can you do to make sure you don’t open up an unexpected line of credit for your kids in the app store?

Read about the app before you download it

That includes the store description and user reviews, keeping an eye out for any mention of in-app purchases. You also can look at outside reviews from sources you respect.

Consider turning off in-app purchases

Go to Settings-->General-->Restrictions-->In-App Purchases and change it to off. Note that the first time that you go into Restrictions, you will have to press “Enable Restrictions” and set a passcode for Restriction settings.

Consider turning off the 15-minute window

If you’re using an Apple device, know that entering your password opens a 15-minute window where your kids are free to spend. To turn off the window and require a password for every charge, go to Settings-->General-->Restrictions-->Require Password and change it from “15 minutes” to “Immediately.”

Play the app with your kids first

What better way to know if an app will allow in-app purchases than to see it for yourself? Talk to your kids about the fact that buying gear and other things in games could cost real money.

 

 

About Victory State Bank:

VSB Bancorp, Inc. (OTC: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com.

Media Inquiries: Relevant Public Relations, LLC

Headquarters: 718 682 1509

http://www.RelevantPR.com

Mobile: 917 715 8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.