Victory State Bank Shares Marketing Strategies For Boosting Your Father’s Day Business Profits

 

STATEN ISLAND, N.Y. – With Father’s Day quickly approaching, Victory State Bank shares seven marketing tips to raise the profit of your business this holiday.


 Who’s your target market?


Wives, moms, children and even grandparents are all about to start thinking about gift giving and doing something special for the fathers in their lives. And they spend big; according to National Retail Federation survey, the average person will shell out $117 on a gift for dad.

A recent article written by Caron Beesly, a small business community moderator for the Small Business Administration, features marketing strategies that can boost your profits – regardless of the type of business you operate.


Make It Easy For Buyers. If you run a store or a website, a gift guide is a great way to do this. Offer suggestions by price and/or interest and use e-mails and social media to highlight inventory that appeals to dad.

Make Dad’s Life Easier. This idea works best for service businesses. Get creative. For example, a restaurant could do a promotional tie-in with a local car wash.

 Give Dad a Reason To Visit Your Business. This is something that can work for all types of businesses- from health care practices to hair salons. Offer a demo or a complementary service. Also, offer an incentive to make a purchase in the next seven days.

 Target Kids and Mom.  Whether it’s a special offer for kids who actually make a purchase using their own pocket money, a special event or offering that attracts kids to your business. READ MORE ...

 


About Victory State Bank:

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com

 

Media Inquiries:

 

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

www.RelevantPR.com

Mobile: 917‑715‑8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Victory State Bank: Retaining Great Employees Should Be a Top Priority


STATEN ISLAND, NY. – Like most businesses successful businesses Victory State Bank wants its employees to be happy.

Business owners go to considerable trouble and expense to identify, interview, and hire great employees, so retaining them should also be a top priority.

Luckily, most good retention practices are inexpensive to implement.

Effective retention

To understand how to retain good employees, Victory State Bank points to guidance from CareerOneStop Business Center, a program sponsored by the U.S. Department of Labor, Employment and Training Administration. The program suggests you first know what employees are looking for.

Today, the best employees want:

  • Career development opportunities and a chance to grow in their chosen field
  • Regular feedback on how both they and the company are doing
  • A chance to contribute directly to the organization and be recognized for doing so
  • Flexible work schedules that recognize their need for work/life balance
  • A good salary or wage and an opportunity to increase it over time
  • Benefits tailored to their individual needs

Key strategies

CareerOneStop further explains that retention starts from the time you hire employees to the time they leave your company. See how tweaking some of your employment practices can have a big impact on employee retention:

  • Recruitment and hiring. It’s worth spending time and effort on recruiting. When there’s a good match between employees and your organization, retention is less likely to be an issue.
  • Orientation and onboarding. Again, it’s worth having good practices in place. Treating employees right in the critical early stages of employment has been proven to enhance retention.
  • Training and development. Training and development are key factors in helping employees grow with your company and stay marketable in their field.
  • Performance evaluation. When employees know what they’re doing well and where they need to improve, both they and your organization benefit.
  • Pay and benefits. While today many employees tend to rate factors such as career development higher than pay, good pay and benefits still count.
  • Internal communication. Effective communication can help ensure that employees to want to stay with your company. Employees need to know—and be reminded on a regular basis—how the organization is doing and what they can do to help.
  • Termination and outplacement. Employees who leave on good terms are much more likely to recommend your company, and in doing so, help you attract and retain future employees.

Engage employees to increase retention

Engaging your employees—that is, making sure that they are committed and productive in their work—can benefit you as much as it benefits employees.

If you hire the right employees, chances are good they’ll be engaged—committed to your business and happy in their work. But to ensure ongoing engagement, you as an employer must play a major role, particularly when it comes to communication. Consider these five strategies:

  • Be clear on what your business stands for. Your company’s mission and vision and brand must be front and center in everything you do.
  • Communicate well and often. Your employees need to know—on a continuous basis—how both they and your company are doing.
  • Understand generational differences. To get the best out of all your employees, know what motivates different generations.
  • Find out what your employees need. Ask your employees on a regular basis how they’re doing, and be ready to follow up on their input.
  • Empower all employees to do their best. Provide the leadership, resources, and training your employees need to realize their potential.

Understanding what engages employees can help during all phases of the employment cycle — from recruitment to training to performance assessment and beyond. It’s also much easier to retain employees who are engaged and committed to your company’s success.

 

About Victory State Bank:

 

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com

Media Inquiries:

 

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

www.RelevantPR.com

Mobile: 917‑715‑8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


  Victory State Bank Lists 4 Ways to Grow a

Small Business

 

STATEN ISLAND, N.Y – When it comes to New York commerce, Victory State Bank knows how important the role of small businesses is to our economy.

For those of you who have successfully started a business and want to further its growth, you will need to consider the type of business you own, your available resources – and how much money, time and resources you are willing to reinvest.

The Small Business Administration (SBA) suggests the following three things to consider when you are ready to take the next step in expansion:

 

1) Open Another Location. This is often the first way business owners approach growth.

2) Offer your business as a franchise or business opportunity. Franchising your business will allow for growth without requiring you to manage the new location.

3) License your product. This can be an effective, low-cost growth medium, particularly if you have a service product or branded product.Form an alliance. Aligning yourself with a similar type of business can be a powerful way to expand quickly.

4) Diversify. Diversifying is an excellent strategy for growth, because it allows you to have multiple streams of income that can often fill seasonal voids and, of course, increase sales and profit margins.

 

 Here are a few of the most common ways to diversify:

 

  • Sell complementary products or services
  • Teach adult education or other types of classes
  • Import or export your own or others' products
  • Become a paid speaker or columnist
  • Target other markets.
  • Merge with or acquire another business. Two is always bigger than one. Investigate companies that are similar to yours, or that have offerings that are complementary to yours, and consider the benefits of combining forces or acquiring the company.
  • Expand globallyTo do this, you'll need a foreign distributor who can carry your product and resell it in their domestic markets. You can locate foreign distributors by scouring your city or state for a foreign company with a U.S. representative.
  • Expand to the Internet. Very often, customers discover a business through an online search engine. Be sure that your business has an online presence in order to maximize your exposure.

 

Victory State Bank reminds you: With an effective growth strategy, your business will succeed.

 

About Victory State Bank:

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com

 

Media Inquiries:

 

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

www.RelevantPR.com

Mobile: 917‑715‑8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. "> This email address is being protected from spambots. You need JavaScript enabled to view it.


Victory State Bank Advises Job Seekers To Review

Credit Report

 

STATEN ISLAND, N.Y – Job-hunting can be a tedious process. Victory State Bank emphasizes the importance of knowing your credit report before applying to any opportunities.

When you apply for a job, employers look at the application you complete and the resume you prepare. Some employers also check into your background before they hire you.

A background report can include: your credit history, criminal record, employment history and driving record.

Before you apply for any job, The Federal Trade Commission advises you to get your credit report. It is free. The report includes information about your credit history:

 

  • If you pay your bills on time or late
  • How much money you owe
  • If someone has sued you

 

You should know what is on your report too. If your credit report has mistakes you can fix them. You can also be ready to explain any information that is correct, but might not look to an employer.

 

To get a credit report for free, call Annual Credit Report at 877-322-8228. Someone might try to sell you another product or service. You just need your free credit report.

 With this simple step, Victory State Bank prepares you for an employer who could potentially be looking at your credit.

 

About Victory State Bank:

 

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com

 

Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Victory State Bank Points to Insurance Scam Warning

 

Victory State Bank would like to provide the following warning from the Federal Trade Commission:

 

Many people are ready to enroll in the Health Insurance Marketplace, allowing them to choose health coverage that meets their needs and budget.

Unfortunately, there are scam artists ready to take advantage of you. They ask for personal information and other details to then take your money.

The Federal Trade Commission has already received reports about scams in which people call to offer discounted health plans and enrollment discounts.

Protect yourself against fraud

Follow these guidelines to protect yourself against fraud and scams:

  • Ignore calls from people who say they’re government officials who want you to verify or give out personal information.
  • Identify the types of calls from scam artists to reject them.
  • Do not respond to calls from people offering to help you choose or enroll in a health insurance plan.
  • Avoid sharing your bank account, credit card or Social Security number to people who say they’re with the Health Insurance Marketplace.

To report a scam or report someone for fraud, you can file a complaint with the Federal Trade Commission or call 1-877-382-4357.

 

About Victory State Bank:

 

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com. .

 

Media Inquiries: 

Relevant Public Relations, LLC

Headquarters: 718 682 1509

www.RelevantPR.com

Mobile: 917 715 8761

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.