Fishing Sheds 'Hobby' Tag

Victory State Bank notes growth of business sponsorships

 



STATEN ISLAND, N.Y. -- With increasing national interest in the business aspects of sportfishing, Staten Island's waters would seem a fitting venue for the trend to gain more exposure here.


Victory State Bank, Staten Island's only community-based business bank, points to the longtime fishing passion within boating circles as well as the many local tournaments for striped bass or fluke, tuna or even sharks.

Moreover, televised broadcasts of fishing exploits have an audience that extends into clubhouses where the nautical lifestyle is the common denominator.

On a wider scale, corporate sponsorships are putting money into the sport, beginning at the college level, although some high-school participation is being nurtured as well. 


Anglers who don't mind a clean-shaven appearance with shirt tucked in are finding favor with corporations seeking ways to show their brands. And their clothing displays the sponsors' logos.

In many instances, collegiate competitors can accept fishing gear, discounts, and prize money, which they can't do where rules of other sports mandate amateur status.

Sponsors often prefer to donate to schools, though, because of the amateurism issues.


Makers of not just fishing gear but also of boat engines and nautical gear see opportunities in rebuilding interest in a sport that was showing some earlier statistical declines. 


An emphasis on young-adult participation is part of the sponsors' hopes for fostering future growth.


What used to be a mere hobby has become a substantial industry that Bloomberg Businessweek, citing the American Sportfishing Association, says generated $31 billion in 2012 retail sales. 

 


About Victory State Bank

VSB Bancorp, Inc. (OTCQB: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank.  For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com.

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