Victory State Bank Shares 4 Essential Questions You Should Ask Before Hiring a Public Relations Firm


Victory State Bank Shares 4 Essential

Questions You Should Ask Before Hiring

a Public Relations Firm


STATEN ISLAND, N.Y. – Regardless of the type of professional practice or business you may own, building your brand before the correct audience is an essential that cannot be ignored.

Victory State Bank is no different than other types of businesses when it comes to building a brand. If you didn’t know what makes us stand out from the competition, you likely wouldn’t pass through our doors.

Relevant Public Relations explains it this way:

The concept of "targeted marketing" is easy to understand: Get your message in front of those who can best benefit from your services and/or products -- and make certain that your timing is right. This also holds true for the targeted distribution of press releases.

It's obvious why ice cream trucks don't visit Northeast communities in the dead of winter; but in today's high-paced world of digital and traditional communications, finding the best-suited customers -- at just the right time and in the best way -- isn't always easy.

This is why many companies perform surveys to determine the best demographic fit for their products, and why some brands fail to get noticed.

In order for a public relations/marketing company to succeed on behalf of a client, a responsible firm will explore the best means for reaching the correct audience.

This means the PR firm needs to research the client's brand, totally grasp the current and potential customer base -- and diligently explore the best options for contacts within the media industry. 

Before hiring a public relations firm, the representative of a business or professional practice should ask a PR company the following three questions in respect to reaching their targeted audience:

1) What type of media venue, or venues, would work best for my company?

2) How will you decide which newsrooms will best benefit my brand?

3) Once a press release is sent to a newsroom, how can you increase the chances of the release being broadcast and/or published?

4) How will I know if your strategy is working?


Thank you for visiting the blog of Victory State Bank:VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com


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