Victory State Bank: Choose Your Business’s Name Wisely
STATEN ISLAND, N.Y. -- According to Victory State Bank, a well-chosen business name can help to make you or break you.
Whether it's a clever moniker, a personal tribute, or simply picked out of hat, your business's name will frame its identity.
The significance of choosing a name can sometimes be a tricky undertaking. You may find it helpful to keep alternatives in mind during your selection process.
If you're having some trouble selecting a business name, here are some tips from the U.S. Small Business Adminsistration (SBA) to consider:
Imagine how the potential name will:
- Look (on business cards, advertisements, with a logo)
- Sound (ease of pronunciation)
- Be remembered (connotations the name may incite)
- Distinguish you from competitors (avoid trademark infringements)
You may want to avoid:
- Embarrassing spellings, abbreviations, profanities, potentially offensive undertones
- Implied associations with organizations/people the business is not connected with
Once you've decided on the perfect business name, you'll want to ensure that it's secure and protected. Be aware laws may vary from state to state, so check with your state Secretary of State to comply with regional policies.
For additional information about selecting a business name, log onto the SBA page “How to Name a Business” at http://www.sba.gov/content/how-name-business.
About Victory State Bank:
VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com .
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