Businesses Embracing Use of Cable

Staten Island business bank shares another example of cable's usefulness

 

STATEN ISLAND, N.Y. – Broadband has been emerging as essential for many businesses, and in one of the latest examples, cable connections may be providing a health lifeline.

Victory State Bank, Staten Island's only community-based commercial bank, has been observing how networks increasingly have been handling business data, and in some ways medical uses have been on the leading edge.

Physicians rely heavily on what they can see for diagnosing and treating their patients.

Whether inspecting a wound, studying X-ray imagery, or watching someone react to different stimuli in a physical examination, doctors use visual examinations as a critical component in understanding a patient’s health.

Physicians also rely on being able to communicate and exchange visual information, even when a patient or a colleague isn’t physically present. And the methodology for this is also becoming adaptable for other businesses.

This runs counter to certain kinds of business owners' negative impressions about the necessity of cable connections.

High-speed broadband and Ethernet-based networks, however, are supporting easy sharing of large medical image files and videoconferencing for remote health care visits and virtual collaboration.

As in so many industries, broadband has been transformative in health care. Visual media – high-resolution imagery and video – have become fundamental tools in the evolving medical field.

In the U.S., cable companies are the primary source of residential high-speed broadband connections and, after delivering TV for more than half a century, cable operators are also adept in delivering video.

This extends not only to homes across the country but also to businesses, including health care facilities nationwide.

In one of several examples, Charter Communications has worked with Oregon Health Network to complete an 87-mile fiber network running from Grants Pass, Oregon to Crescent City, Calif.

This broadband pipeline will let technicians send a magnetic resonance imaging (MRI) X-ray from Oregon to Sutter Coast Hospital in Crescent City in less than a second.

And a rural health clinic in Oklahoma uses cable services from Cox Communications to support videoconferencing with health specialists in Oklahoma City. A stroke victim was the first patient to benefit from the system.

Time Warner Cable delivers video offerings to health care facilities, including access to training and patient education, through its video-on-demand service, indicating that there’s growing need for health care-specific video delivery.

As the medical industry increasingly depends not only on broadband but on high-resolution imagery and video, cable companies are expected to become more important allies in patient care.

The trend is likely to accelerate in the months and years ahead, according to the Cable & Telecommunications Association for Marketing (CTAM), a cable-business advocacy group.

Every day, more and more businesses are teaming up with a powerful partner: the cable company, CTAM says.

 

About Victory State Bank

VSB Bancorp, Inc. (OTCQX: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office is in the community of Great Kills, and branches are in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online at www.VictoryStateBank.com.


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