Victory State Bank: Learn To Avoid Marketing Blunders
Staten Island, N.Y. – If you operate a business, don’t take your choice of advertising words for granted. Victory State Bank wants you to know that using the wrong words – sending the wrong message – can get you into trouble.
Selling a “green” product? Make certain you say what you mean.
The Federal Trade Commission (FTC) looks at all advertising from the consumer's perspective: What message does the advertising actually convey to consumers?
The FTC’s “Environmental Guides” explain how consumers are likely to interpret environmental marketing claims so that marketers can avoid making false or misleading claims.
The Guides give environmental claims the meaning that consumers give them, not necessarily the technical or scientific definition of terms. Also, they do not establish standards for environmental performance or prescribe testing protocols.
For environmental claims that the Guides do not address specifically, FTC law requires substantiation for all reasonable interpretations of an ad.
Sometimes, it may be necessary to do research to determine how consumers interpret an ad.
For additional information, visit the FTC’s “Complying with the Environmental Marketing Guides” at http://business.ftc.gov/documents/bus42-complying-environmental-marketing-guides.
About Victory State Bank:
VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com .
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