Businesses Should Take Advantage of Facebook Changes, Victory State Bank Suggests

STATEN ISLAND, N.Y. (April 6, 2012) -- Like many of today’s successful businesses, Victory State Bank utilizes social media to help spread the word about the quality of our services. This is why it is important for us to stay on top of changes within the Internet’s social realm.

An article published online today by Crain’s New York Business, could be used as a primer to help Facebook users take best advantage of a recent change at the social media site:

On March 31, Facebook’s Timeline format became mandatory for everyone, including businesses, which may benefit from the change. A March 27 study by social-media analytics firm Simply Measured looked at 15 early adopters of Timeline and compared the level of engagement with their brand’s Facebook page before and after the switch. These companies— among them Toyota and Target — saw a 14% increase in fan engagement, a 46% boost in content engagement and a 65% jump in video and photo engagement.

Arkadium, a developer of online video games with 140 employees, maintains Facebook pages for five of its games. Arkadium is taking advantage of Timeline’s larger photos. In introducing a spring promotion for its Mahjongg Dimensions Blast game, the company used the “highlight” function on a post about the game’s new look to expand an accompanying photo the full width of the page, said Jessica Rovello, the company’s president.

Here are some other tips for small businesses trying to make the most of Facebook’s Timeline format: Read More (http://www.crainsnewyork.com/article/20120406/SMALLBIZ/120409933#ixzz1rH5uOZkc)

About Victory State Bank:

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com . 

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