Victory State Bank Advises Business Owners To Stay On Top Of Their Online Reputation

STATEN ISLAND, N.Y. -- The reputation of any business is part of its foundation. With the high-tech communications of today, a reputation can quickly be injured – even if the business is not at fault.

Victory State Bank has numerous hard-working customers who turn to social media sites to engage their audiences. Nowadays. social media can be a useful marketing tool – but it can also be dangerous.

An article posted on Fox.Business.com, “How to Convert Unhappy Customers on the Internet,” addresses ways to protect the reputation of your business brand in today’s fast-past world, as well as methods of satisfying disgruntled customers:

One of the major challenges of company-consumer relations is dealing with tough feedback. And with so many brands becoming increasingly engaged on social media channels, the chances of discovering nothing but positive comments about your business are slim.

Even if you or your brand isn’t involved in the social media world, the conversation is still going on. Expert social media strategist Kathryn Rose offered some steps to help protect brand reputation while also turning unhappy customers into loyal fans on genConnect.com:

About Victory State Bank:

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com .

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