Victory States Bank: Create A Marketing Plan For Your Small Business

STATEN ISLAND, N.Y. – If your small business seems unnoticed by the audience you need to reach, Victory State Banks suggests you reevaluate your marketing initiatives to come up with a solid plan.

Visiting the Small Business Administration’s (SBA) Website is a good place to begin.

To execute a marketing plan, you will need to understand your target market and your competitive position in that market, decide how you intend to reach that market and how to differentiate yourself from your competition in order to make a sale.

Your small-business marketing budget should be a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain timeframe.

If you don't have the funds to hire a marketing firm or staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget.

To learn more, visit the SBA at http://www.sba.gov/content/developing-marketing-plan.

About Victory State Bank:

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com . 

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