4 Essential Rules for Online Content
If you don't give customers the content they want--the way they want it--you'll soon be out of customers.
You want your customers to read your email, your tweets, your Facebook postings, and your blog. If they're already doing so, great: Congratulations.
But beware: Too many businesses go out of their way to annoy customers and get them to unsubscribe or turn away--often without even being aware of the problem. Are you guilty of this? READ MORE …