Victory State Bank Points To ABCs of Social Media Use

STATEN ISLAND, N.Y. – It’s not a secret that social media has become a mainstay element of doing business. Online communications has become part of the business culture. Like other enterprises, Victory State Bank has turned to blogging and social media to enhance its reach within the community.

But for social media to be of use to a business, it has to be properly utilized.

Inc.com puts it this way:

The growing opportunity cost of ignoring social media has led even the most 'old school' businesses to get started with this engaging form of market communication. However, the lack of understanding of how to implement a social media strategy has raised the barrier to entry for many in this group. I've put together an easy to understand three-step process for jumpstarting your social media strategy. 

If this is your first time interacting with social media, remember this: Social media is simply a communication channel. Social media alone cannot build your brand or attract new customers. Brand building and market attention are generated through value-add content and conversations. Social media is only a messenger, but it may be the most important one you have since it enables your organization to instantly reach millions. Targeting your audience, engaging in conversations and providing value are all at the core of social media's benefits. READ MORE …

About Victory State Bank:

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online http://www.victorystatebank.com .

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