Victory State Bank Shares Marketing Strategies For Boosting Your Father’s Day Business Profits

Victory State Bank Shares Marketing Strategies For Boosting Your Father’s Day Business Profits


STATEN ISLAND, N.Y. – With Father’s Day quickly approaching, Victory State Bank shares seven marketing tips to raise the profit of your business this holiday.

 Who’s your target market?

Wives, moms, children and even grandparents are all about to start thinking about gift giving and doing something special for the fathers in their lives. And they spend big; according to National Retail Federation survey, the average person will shell out $117 on a gift for dad.

A recent article written by Caron Beesly, a small business community moderator for the Small Business Administration, features marketing strategies that can boost your profits – regardless of the type of business you operate.

Make It Easy For Buyers. If you run a store or a website, a gift guide is a great way to do this. Offer suggestions by price and/or interest and use e-mails and social media to highlight inventory that appeals to dad.

Make Dad’s Life Easier. This idea works best for service businesses. Get creative. For example, a restaurant could do a promotional tie-in with a local car wash.

 Give Dad a Reason To Visit Your Business. This is something that can work for all types of businesses- from health care practices to hair salons. Offer a demo or a complementary service. Also, offer an incentive to make a purchase in the next seven days.

 Target Kids and Mom.  Whether it’s a special offer for kids who actually make a purchase using their own pocket money, a special event or offering that attracts kids to your business. READ MORE ...


About Victory State Bank:

VSB Bancorp, Inc. (NASDAQ: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online


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