- Category: Widget
- Published: Friday, 15 May 2015 17:52
- Written by Isaac
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Staten Island Business Bank Shares 5 Ways
To Attract New Customers To Your Website
NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone!
Victory State Bank, Staten Island only community-based commercial bank, is underscoring the importance of a company’s website for business growth.
A well-designed and implemented site can attract new customers and act as a vital component of your marketing strategy.
Victory State Bank is sharing the view of Relevant Public Relations, which says, “even the most attractive websites won’t attract visitors if certain essentials are not in place.”
If your company’s online home has fallen far below your expectations, or you’re planning to create a brand new website, there are ways to enhance its success.
Here are five basic tips from Relevant Public Relations for increasing the effectiveness of a website:
1) EMBRACE THE ‘SEO’ FACTOR
If you haven’t yet hired a website designer, make sure the company you employ truly understands Search Engine Optimization (SEO) and is experienced in incorporating the vital SEO ingredients your site requires.
When someone is searching online for the types of services or products you provide, your website may not be found if its designer doesn’t address the SEO factor. A knowledgeable designer will make sure that effective keywords – the words or combination of words people most often use when searching for a business such as yours – are included on the back end of your site.
2) HIRE A PROFESSIONAL WRITER
When hiring a website designer, you may also want to enlist the services of a professional writer. Some writers who specialize in public relations and marketing are well-versed in SEO. Such experts can enhance the quality and effectiveness of a website by providing the designer with customized SEO-embroidered content for each page.
3) KEEP YOUR WEBSITE ACTIVE
Routinely updating the content of a site can help to improve or maintain effective SEO. This may be accomplished by regularly posting keyword-sensitive blogs.
4) ASK ABOUT TRICKS OF THE TRADE
Some public relations professionals are multimedia experts who can help bolster SEO and your company’s bottom line through the seamless integration of creative marketing strategies. It makes sense to inquire about this.
5) BEWARE MISHANDLING OF KEYWORDS
When skillfully placed, keywords within webpage content can bolster SEO. However, when inappropriately utilized, keywords can have an opposite effect by diminishing the ranking on a search engine such as Goggle. Your content provider should be able to explain this to you. If not, shop for a public relations writer who can.
About Victory State Bank
VSB Bancorp, Inc. (OTCQX: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online at www.VictoryStateBank.com.