- Category: Widget
- Published: Tuesday, 16 June 2015 16:26
- Written by Isaac
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Staten Island Business Bank Shares 5 ‘Old-School’ Tenets of Great Customer Service
When people make a phone call to Victory State Bank, Staten Island’s only community-based business bank, they are greeted by a real person – not a machine.
The financial institution embraces the conveniences of online banking and other modern-day customer conveniences, while carefully avoiding changes that would diminish its dedication to providing top-notch customer service.
With this in mind, Victory State Bank points to a recent online article by Relevant Public Relations LLC in which the Staten Island-based PR and digital marketing firm underscores the importance retaining of “old-school [business] behaviors” in the 21st century.
Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, Relevant Public Relations affirms, modern technology will never replace the human touch when it comes to building solid relationships.
Victory State Bank agrees. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used to share information – by talking face-to-face – as recent as a decade ago.
There are a variety of old-school behaviors modern-day entrepreneurs should continue to honor while working to achieve and maintain success.
Among these, are the following five pre-digital-age protocols highlighted by Relevant PR– from an age when conversation was king:
1) Be Honest In All Dealings
There is nothing high-tech about the concept of being truthful. Always strive to ensure you customers receive what is promised – and fulfill or exceed expectations.
2) Return Messages Promptly
No one enjoys being ignored. Speedy responses to customers’ queries should always be a top priority.
3) Remind Customers That You Are In Business
No matter how satisfied your customers may have been in the past, nothing will stand in the way of them choosing a competitor over you if they forget you exist.
Humans are humans. We all forget things from time to time if not reminded. Make sure you contact your customers to remind them you are still in business and available to help them.
“And, yes, you can take advantage of digital communications tools, like e-marketing and social media, to accomplish this. I’m not saying you should live in the past – but, rather, learn from it and make good use of the best parts,” Relevant Public Relations President Barton Horowitz says.
4) Promote Your Enterprise To New Prospects
Help prospective customers learn about your products or services by marketing your business in a truthful way.
5) Be Courteous
Always consider the feelings of others. The digital age has made it easy for intentions to be misinterpreted. In order to avoid insulting or angering customers or colleagues, make certain you carefully review each and every e-mail or text message before you send it. Even better, show your concern in an old-fashioned way by calling on the telephone or writing a letter.
About Victory State Bank
VSB Bancorp, Inc. (OTCQX: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online at www.VictoryStateBank.com.