Consumers Want Free Events and Deals This July 4th Weekend


 If enjoying free events during this holiday weekend is on your to-do list, Victory State Bank says there are many others who want the same.

The Bank, Staten Island’s only community-based commercial bank, is to pointing to Horizon Media's latest Finger on the Pulse study, which found that many consumers want deals and the opportunity to attend events for free this July 4th weekend.

The Finger on the Pulse study is the media agency’s proprietary online research community, comprised of 3,000 people reflective of the U.S. population.

The survey findings highlight that July 4th is an important holiday for the U.S population across all age groups. Seven in ten (69 percent) will celebrate, 90 percent of whom characterize celebrating Independence Day as "important to me.”

And consumers are willing to spend money to celebrate the holiday; Over 9 in 10 (93 percent) surveyed state they will spend money for their July 4th celebration, and just over 4 in 10 (41 percent) plan to spend more than $50 to celebrate. The data shows that men are more likely to spend more (46 percent of men will spend over $50 versus 37 percent of women).

When asked how they will spend their money to celebrate July 4th, food and drink purchases account for the majority of consumer spending choices. Food and (non-alcoholic) drink purchases are far more important than decorative items such as flags, or even fireworks. Seventy nine percent of respondents say that food is definitely the most important part of a holiday celebration (72 percent meats; 60 percent chips; 57 percent soft drinks; 49 percent salads such as coleslaw, potato salad). But not everyone is making healthy eating choices this weekend; 80 percent of those surveyed say that having food that tastes good is far more important than having food that's healthy.

Millennials surveyed are far more interested in purchasing patriotic items such as American flags (34 percent vs. 17 percent of 35-49 year-olds, 17 percent of 50-64, and 18 percent of 65+) or fireworks (50 percent vs. 34 percent of 35-49 year-olds, 28 percent of 50-64, and 13 percent of 65+) than other generations. And they still hold out for alcoholic beverages at their Independence Day outings. Twenty nine percent say, 'If there is no alcohol at a holiday celebration, I am much less likely to enjoy myself.'

Monetary savings, free activities, and the recognition of veterans lead the ways consumers want brands to get involved with Independence Day. Forty four percent of those questioned are looking for promotions and deals that help people get more for less for July 4th with Millennials most motivated by these value deals (54 percent vs. 45 percent of 35-49, 39 percent of 50-64, and 30 percent of 65+). Thirty nine percent of people are looking forward to free activities to participate in and 39 percent are looking for brands to honor a selection of veterans with free products, services, or Independence Day experiences for the holiday festivities.



About Victory State Bank


VSB Bancorp, Inc. (OTCQX: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online at


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