Research: Ownership of Bigger Smartphones is Increasing

 

Do you have a preference when it comes to the size of a smartphone? With business people and consumers depending upon their mobile devices throughout the day,  people seem to have distinct preferences regarding the size of their smartphones, says Victory State Bank, Staten Island’s only community-based commercial bank.

The bank points to the newly released J.D. Power 2015 U.S. Wireless Smartphone Satisfaction StudySM — Volume 2 and the J.D. Power 2015 U.S. Wireless Traditional Mobile Phone Satisfaction StudySM.  According to the research, more wireless subscribers are purchasing smartphones with screen diagonals over 5 inches (large phones), and customer satisfaction with these devices has improved.

Now in its ninth year, the U.S. Wireless Smartphone Satisfaction Study measures customer satisfaction based on four factors (listed in order of importance): performance (29 percent); features (26 percent); physical design (23 percent); and ease of operation (22 percent). The 2015 U.S. Wireless Traditional Mobile Phone Satisfaction Study measures customer satisfaction based on four factors: features (31 percent); physical design (24 percent); performance (23 percent); and ease of operation (22 percent). Both studies measure customer satisfaction with wireless OEMs across tier 11 wireless carriers. Satisfaction is calculated on a 1,000-point scale.

According to the 2015 Vol. 2 Study, the proportion of customers who own smartphones with a screen display larger than 5 inches has increased to 37 percent from 26 percent in Vol. 1 — an 11 percentage point increase in just six months. The popularity of larger devices is mainly attributable to display size, as images—such as photos, movies and websites—are easier to view and social media sites are easier to navigate on these devices. Even typing on a virtual keyboard is more user friendly on a larger screen.

Consequently, overall satisfaction with the larger devices is typically higher than with smaller size smartphones (4 inches or smaller) at the brand level. Additionally, the gap in satisfaction between owners with larger smartphones and those with the smaller devices among all brands is 40 points, up from 32 points in the 2015 Vol. 1 Study (856 vs. 816, respectively), with the performance, features and physical design factors generating the largest satisfaction gaps between the two segments. Notably, customers are paying more for their smartphone as devices have increased in size. In the 2015 Vol. 2 Study, the average price paid for a smartphone (excluding free phones) is $287, compared to $239 in Vol. 1.

 

 

About Victory State Bank

VSB Bancorp, Inc. (OTCQX: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island: The main office in the community of Great Kills, and branches in the communities of West Brighton, St. George, Dongan Hills and Rosebank. For additional information, Victory State Bank may be reached at 718-979-1100 or visited online at www.VictoryStateBank.com.

 

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